We transformed the 3 brazilian Nike Stores into immersive and responsible environment that gave the complete control to the consumer to navigate through the new products.
We designed different immersive spaces: a memorabilia wall; one locker that simulated the athlete locker with a exclusive playlist of the athletes, a game station simulating the FOT bedroom with online football games to play and a PET plastic bottle wall, representing the Nike sustainability program and informing the jersey was made by the reuse of 7 recycled plastic bottles.
In the interior of the store 4 augmented realities (AR) could be accessed. The storyboard and the hole interaction was created by the design office in partnership with client and technology supplier. One of the ARs was activated by the shape of the jersey showing animations about the inspiration and technology of the jersey design. Another one was activated by a signed soccer shoe from Neymar showing the shoe in 3D on different colors and models.
